Research of TA

Research of TA 16-25 year olds ( AB demographic) 



Emily Woollin's Slidely by Slidely Slideshow

Upon conducting my research of the desired target audience I discovered that this specific group loves brands. At this age they have no firm responsibilities and therefore only need to consider brands for themselves. Brands for this particular age group are all about convenience, fast food, fashion, self care, looking good and feeling good. For a reasonable price. Those in an AB demographic however, will be focused more on the brand name and will have the money to purchase more high-end, popular and expensive brands such as GUCCI, Supreme and Louis Vuitton. However, the convenient aspect of purchasing  means they are also more likely to buy from a brand because of their convenience and easy access. Online shopping is very popular among this age group and at least 49% of people who fit this demographic admit to purchasing things they don't need or don't have the money for purely because it's there, it's available and convenient. Social media is extremely popular and is used widely among 16-25 year olds, social media has transformed the world we live in and allows people from all over the world to interact with each other, share opinions and views, pictures and video and even act as a platform for brands to promote themselves to a larger audience. People from 16-25 are able to use social media to keep up to date with their favourite artists and celebrities and even engage with them. During my research i discovered that the favoured music genre among 16-25 year olds is pop music and at a close second, rock. Some of the most popular artists at the moment consist of Ariana Grande, Post Malone, Drake, Kanye West and Cardi-B. Their music has reached the top charts and they have gained worldwide recognition, particularly amidst the 16-25 demographic. Streaming services such as Netflix have generated a large audience of 16-25 year olds due to shows such as Stranger Things and Orange is the New Black becoming popular, the characterisation means everyone has someone to relate to, shows such as these are moving further away from common stereotypes and attracting an audience of those who live for the acceptance, change and the elimination of harsh stereotypes within our society. This matches the 16-25 target audience perfectly. Technology is another important feature when targeting a demographic of 16-25, technology is all around us and those in an AB demographic may go the extra mile to purchase Apple products which could be considered expensive. I can hopefully incorporate technology and social media and perhaps even some brands into my music video to create a connection with the target audience.