Advert Research 2

Advertisement 2: MARCS 

 This advertisement is fairly modern, the background seems to be an urban area as there is a house number, large window and graffiti on the wall in front of the model. Although simplistic, the feature may be hard to recreate unless a similar background can be found or improvised. The colours and patterns work well as contrast is created between the bright pink hair and white wall/  making the model stand out and attract the readers attention. The font breaks conventions in a way as you would expect the brand to be advertised above an image and be one of the main focuses. However, the model stands out more due to her unique style of clothing and hair colour which allows her individuality to shine through. For me, this advert represents individuality and not being afraid to express yourself as the whole image carries a lot of expression, the models clothes look as if she would have chosen them herself, they look fun and different, her hair represents her as young, rebellious and confident setting a great image for today's modern society and younger generation. It is becoming less taboo to express yourself, dye your hair and dress however you want to. The colournpink is commonly associated with playfulness, innocence and sweetness. Although, the models stern expression completely disagrees with this representation, she seems strong, serious and rebellious as she stands in a neutral stance glaring to camera; this represents her as a strong and independent woman who is breaking conventions and challenging stereotypes by using the colour pink to empower women and change it's meaning. This sets a great message and becomes something we can associate with this brands identity as style and individuality is obviously a big deal to this clothing brand as well as representation of women as they move forward from the typical stereotype of pink being associated with all things cute. The models makeup is quite soft besides a heavy eyeliner look, again associated with the models identity and brand identity as this is another form of expression, this

 makes her look very individual and stylish again representing her as an ideal example of the newer 

generation full of expression and colour.  The font is large and takes up a good majority of the bottom half of the screen, the font is white and creates a brand identity as it is something associated with the brand, it is a very rich looking and almost designer looking font which suits perfectly as the company is in fact a designer clothing company selling designer clothes for a lower retail price.