Final Music Video

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On Set

Providing Food and Drink on Set 

Script Breakdown: Rough

Evidence of my Script Breakdown before I produce a more polished typed up version.

Call Sheet 1: Leila

Sarah

Megan

Planning: Risk Assessment of Emily's House and Surrounding area

What Have I Learnt: A lot more preparation than thought goes into ensuring the safety and comfort of your actors and crew members.

Discussion and Research of Possible Costumes

I wish to portray at least two different social groups within my music video and one way of achieving that is with costume. I have decided that my two main characters will be from two completely different backgrounds, one being a more upper class and comfortable life style and the other a more working class girl who isn't afraid to dress down and break stereotypes for girls.

I also wish to incorporate intertextuality and have chosen both Riverdale and Wes Anderson when incorporating these influences. In Riverdale, the characters often dress in 50's styled clothing despite living in what seems like the modern world, I want to replicate this for my music video to make this influence obvious for the audience i will make clear this is present day although my main character will be dressed and accessorised as if she has walked straight out of the 1950's. To display Wes Andersons influence from movies such as Moonrise Kingdom i want to create contrast with my chosen locations, Anderson is famous for his use of contrast and symmetry, often selecting costumes and location to directly contrast one another. To do this i have had to visit each location, taking pictures and testing different coloured filters, thinking carefully about which colour will make my characters stand out best in each location. 

My final choice for the upper class outfit is 

A chiffon tie-up dress with a floaty length and fabric in a pastel blue colour, this contrasts with the yellow tones of my locations, pastel and bright blues are also often used within Wes Andersons films. This costume reminds me of the character Veronica from Riverdale as her style is classy and vintage much like this dress. To accessorise i think i will pair it with a real pearl necklace and bracelet to emphasise the upper class representation and further link in my intertextuality. 

For my more lower class character i chose to recreate a more grunge, laid back style to emphasise the representation of a non-stereotypical female character who breaks boundaries and dresses how she wants. This rebel attitude i wish to portray is what makes the main character move away from her lavish lifestyle and start rebelling herself. 

Research of TA

Research of TA 16-25 year olds ( AB demographic) 



Emily Woollin's Slidely by Slidely Slideshow

Upon conducting my research of the desired target audience I discovered that this specific group loves brands. At this age they have no firm responsibilities and therefore only need to consider brands for themselves. Brands for this particular age group are all about convenience, fast food, fashion, self care, looking good and feeling good. For a reasonable price. Those in an AB demographic however, will be focused more on the brand name and will have the money to purchase more high-end, popular and expensive brands such as GUCCI, Supreme and Louis Vuitton. However, the convenient aspect of purchasing  means they are also more likely to buy from a brand because of their convenience and easy access. Online shopping is very popular among this age group and at least 49% of people who fit this demographic admit to purchasing things they don't need or don't have the money for purely because it's there, it's available and convenient. Social media is extremely popular and is used widely among 16-25 year olds, social media has transformed the world we live in and allows people from all over the world to interact with each other, share opinions and views, pictures and video and even act as a platform for brands to promote themselves to a larger audience. People from 16-25 are able to use social media to keep up to date with their favourite artists and celebrities and even engage with them. During my research i discovered that the favoured music genre among 16-25 year olds is pop music and at a close second, rock. Some of the most popular artists at the moment consist of Ariana Grande, Post Malone, Drake, Kanye West and Cardi-B. Their music has reached the top charts and they have gained worldwide recognition, particularly amidst the 16-25 demographic. Streaming services such as Netflix have generated a large audience of 16-25 year olds due to shows such as Stranger Things and Orange is the New Black becoming popular, the characterisation means everyone has someone to relate to, shows such as these are moving further away from common stereotypes and attracting an audience of those who live for the acceptance, change and the elimination of harsh stereotypes within our society. This matches the 16-25 target audience perfectly. Technology is another important feature when targeting a demographic of 16-25, technology is all around us and those in an AB demographic may go the extra mile to purchase Apple products which could be considered expensive. I can hopefully incorporate technology and social media and perhaps even some brands into my music video to create a connection with the target audience.

Research of Music Videos- Continued

Maggie Rogers- Alaska

The music video begins by panning down to reveal a field with our singer standing in the middle of it. The lighting is golden and creates a dream-like effect. 

The camera tracks our singer as she walks forward into a barren but wooded area still singing. She does not make eye contact with the camera which breaks conventions as you would expect most singers to be singing into camera with confidence.

As the music picks up she begins breaking into a dance, her confidence increases a she takes her hood off and looks into camera. The camera pans into a close up before she breaks away from it. 

She continues dancing as the camera pans in and out moving in time to the beat. The camera also tilts up and down to create a strange effect. 

She is then joined by back up dancers 

They form a triangle before dispersing and our singer dances on her own.

The camera, in a swift sweeping shot, reveals the girls are now dancing in formation following strict choreography as they fluently move in time to the beat.

Suddenly a confetti canon explodes as the dancers parade around in joy, pulling extreme facial expressions as the music picks up again.

Smoke fills the air as our singer takes her jacket off and begins singing again, the smoke fills up the screen and provides a smooth transition into an upbeat party scene taking place in the woods.

Our singer reappears this time in heavy makeup and party attire, she wears a full white outfit head to toe and after singing the final line she walks off into the darkness leaving the party behind. The shot fades to black. 

Research of Music Videos- 2

 Like a Dream- Francis and the Lights

The video opens with a long shot of a man standing in a field, he is dressed in a suit with sunglasses and smart shoes. The sun behind him creates a silhouette effect. The lack of distractions and detail in the background means your eye is automatically drawn to the silhouetted figure. The choice of a spacious, countryside location challenges normal dance and music video conventions as the attention is all on him and his dancing. There is no distraction of a busy street or club full of people, it makes it obvious as to who the star is. 

As the music kicks in the man begins to dance, kicking his legs and moving along in time to the music. Although this video is simple, the contemporary and minimal feel creates a big effect. It is very different and unique, it attracted a lot of views on YouTube due to the weird and quirky approach taken to make this music video. The setting breaks conventions of most regular dance music videos yet it seems effective when highlighting the music and the moves choreographed. It proves that a big budget is not absolutely necessary when creating a successful and impactful music video.

The camera pans around him letting us get a good view of his outfit and the scenery, neither the outfit or the setting match and this develops the idea of it all being "Like a dream" as referenced by the song title.

A plane flies over his head almost too close for comfort, i believe this again references the song title as this is not a common occurrence and the outfit, setting, plane and dance moves are all creating a strange dream-like vibe.

The dancing is slowed down into slow motion and a mist fills the air, creating a foggy effect, much like a dream. The video ends abruptly with the man still dancing away before it finally cuts to black.

Research of Music Videos-

LSD- Thunderclouds

The video opens with a point of view shot which breaks general conventions of music videos usually opening with an establishing or close up shot. This immediately immerses the viewer as they share the point of view of characters within the music video, making them feel part of this psychedelic and bright technicolour world. The contrast created between the dark view from the telescope and the bright clouds in the sky create a hopeful and happy feel, like a light at the end of the tunnel.

We are then introduced to the stars of the music video through medium close ups, it appears as though they are in some sort of aircraft and searching for something, which is not made clear to the viewers just yet. The colour scheme of pastel yellows, purples and blues creates a very relaxing feel as it mimics a sunset. The shot lengths are both a couple of seconds long allowing the viewers to connect with the characters and receive an introduction.

The psychedelic feel is incorporated further as we notice a sort of yellow submarine influence, this can also be supported by the name "LSD" so we can assume this was on purpose. The acid influence really creates a vivid fever dream for the audience as we see the psychedelic breakthrough vision of a flying car and Labrinth sat afloat a cloud in lotus position, we can only assume is used to reference sitting atop "cloud nine".

This quickly cuts to the female star dancing on top of the flying vehicle while being followed by a small thundercloud, the dancing is choreographed very precisely and you can tell a lot of time and effort has gone into this. The long shots enable the viewer to see her every movement and how it flows in time to the music. The pastel colours create a soothing aesthetic and create contrast with the red vehicle and bright blue dress the star is seen wearing.

The dancing continues with varying medium close ups and long shots, enabling the audience to see her facial expressions. Her overly happy and excited expression communicates to the audience that something good has happened. Her outfit is comical and exaggerated for effect.

The psychedelic, third eye open feel is continued here as the idea of being on "cloud nine" is reiterated. The pastel pinks and purples also create contrast with the stars yellow outfit helping him to stand out, his hand is extended here as he sings, showing the detailed jewelry worn on his fingers. The look creates a 70's vibe as the colours and accessories were prominent features of the time.

The disequilibrium is established here, using an extreme close up of the vehicles meter and their red vehicle begins to fall from the sky.

Extreme long shot shows their vehicle plummeting down towards the ground.

Night has fallen while our stars have gathered around a campfire they notice one growing flower, Labrinth then illuminates the flower making it glow in a psychedelic and kaleidoscopic fashion as the sun begins to rise again behind them. 

The stars continue to be amused by the thundercloud they have now befriended and suddenly realise they can use the thunderclouds electricity to jumpstart their vehicle. In this three shot you can see all of the stars working together to fix the vehicle. 

Although they are now airborne, they face a new problem, a second disequilibrium, as they drive straight into a large storm. Our star who was previously dancing atop of the vehicle has begun to dance again, switching between medium close ups and long shots we can see her intense choreography matching the intense atmosphere portrayed within this scene. 

It then switches to a close up of Labrinth as he uses his hallucinogenic-type powers 

As the camera pans out it is revealed that he is in fact floating while focusing on using his abstract mind powers.

A gap is created in the clouds revealing the warm sunlight beyond the storm, this symbolises hope and new beginnings as the characters travel through it. This acts as a second equilibrium.

The female star says goodbye to the thundercloud as their journey comes to an end, it is a sad but also happy moment as the thundercloud returns home and the female star has been brought to safety. 

The video ends with all characters present again overlooking a beautiful landscape consisting of mountains and a dusky sky. The extreme longshot enables the viewer to share the view and the happiness of the characters as their journey is finalised.