Research of Institutions: Bauer media

Homepage:

 The Bauer media homepage automatically grabs the readers attention by drawing their eyes to the gigantic moving slidely which incorporates cross media.

Cross media convergence is used by mentioning other platforms of media throughout the slidely such as radio and film. It advertises radio stations such as “Kiss” or “Magic”.

Although the slidely is forever moving they succeed in continually advertising themselves through the use of a banner over each image

 This is to advertise the fact they are a successful institution for a mass audience and continually sell their brand to whoever may access their website.

Links

There are multiple links and tabs on the site, which makes it very easy to navigate to different pages. Different information is stored on each page as well as different contact details.

The colour scheme of the site relies on very bright blues and contrasting colours. The blue is representative of Bauer Media as it’s logo is blue and white, something it’s mass audience will immediately recognise.

The tabs allow you to select a specific page relevant to the topic.

Cross Media and Technological convergence

As we scroll further down the homepage at the very bottom you can find very useful tools such as the “Audience Finder Tool” and a direct link to their twitter page, which allows you to scroll through their tweets creating another, cross media and interactive platform.

Genre of texts

Much of the texts are based around entertainment, music or the business industry. Some of these texts are branded and genres may appeal to different target audiences such as, fashion magazines which may appeal to a younger, trendy female audience, “performance bikes” which appeals to a masculine niche audience whose interests are based around bikes and bike racing.

Audiences

Bauer media is able to appeal to a wide range of audiences with lots of different branches reaching out so there I something for everyone. They are able to respond to the concerns of their readers by providing magazines and articles on almost every topic.

The high end fashion and beauty magazines are able to appeal to a young female audience, the biking magazines to a male audience with an interest in bikes, fishing magazines for an older male audience and mother and baby magazines for new mothers. It seems like there is almost everything for everyone you can think of.