On Set

Providing Food and Drink on Set 

Script Breakdown: Rough

Evidence of my Script Breakdown before I produce a more polished typed up version.

Call Sheet 1: Leila

Sarah

Megan

Planning: Risk Assessment of Emily's House and Surrounding area

What Have I Learnt: A lot more preparation than thought goes into ensuring the safety and comfort of your actors and crew members.

Discussion and Research of Possible Costumes

I wish to portray at least two different social groups within my music video and one way of achieving that is with costume. I have decided that my two main characters will be from two completely different backgrounds, one being a more upper class and comfortable life style and the other a more working class girl who isn't afraid to dress down and break stereotypes for girls.

I also wish to incorporate intertextuality and have chosen both Riverdale and Wes Anderson when incorporating these influences. In Riverdale, the characters often dress in 50's styled clothing despite living in what seems like the modern world, I want to replicate this for my music video to make this influence obvious for the audience i will make clear this is present day although my main character will be dressed and accessorised as if she has walked straight out of the 1950's. To display Wes Andersons influence from movies such as Moonrise Kingdom i want to create contrast with my chosen locations, Anderson is famous for his use of contrast and symmetry, often selecting costumes and location to directly contrast one another. To do this i have had to visit each location, taking pictures and testing different coloured filters, thinking carefully about which colour will make my characters stand out best in each location. 

My final choice for the upper class outfit is 

A chiffon tie-up dress with a floaty length and fabric in a pastel blue colour, this contrasts with the yellow tones of my locations, pastel and bright blues are also often used within Wes Andersons films. This costume reminds me of the character Veronica from Riverdale as her style is classy and vintage much like this dress. To accessorise i think i will pair it with a real pearl necklace and bracelet to emphasise the upper class representation and further link in my intertextuality. 

For my more lower class character i chose to recreate a more grunge, laid back style to emphasise the representation of a non-stereotypical female character who breaks boundaries and dresses how she wants. This rebel attitude i wish to portray is what makes the main character move away from her lavish lifestyle and start rebelling herself. 

Research of TA

Research of TA 16-25 year olds ( AB demographic) 



Emily Woollin's Slidely by Slidely Slideshow

Upon conducting my research of the desired target audience I discovered that this specific group loves brands. At this age they have no firm responsibilities and therefore only need to consider brands for themselves. Brands for this particular age group are all about convenience, fast food, fashion, self care, looking good and feeling good. For a reasonable price. Those in an AB demographic however, will be focused more on the brand name and will have the money to purchase more high-end, popular and expensive brands such as GUCCI, Supreme and Louis Vuitton. However, the convenient aspect of purchasing  means they are also more likely to buy from a brand because of their convenience and easy access. Online shopping is very popular among this age group and at least 49% of people who fit this demographic admit to purchasing things they don't need or don't have the money for purely because it's there, it's available and convenient. Social media is extremely popular and is used widely among 16-25 year olds, social media has transformed the world we live in and allows people from all over the world to interact with each other, share opinions and views, pictures and video and even act as a platform for brands to promote themselves to a larger audience. People from 16-25 are able to use social media to keep up to date with their favourite artists and celebrities and even engage with them. During my research i discovered that the favoured music genre among 16-25 year olds is pop music and at a close second, rock. Some of the most popular artists at the moment consist of Ariana Grande, Post Malone, Drake, Kanye West and Cardi-B. Their music has reached the top charts and they have gained worldwide recognition, particularly amidst the 16-25 demographic. Streaming services such as Netflix have generated a large audience of 16-25 year olds due to shows such as Stranger Things and Orange is the New Black becoming popular, the characterisation means everyone has someone to relate to, shows such as these are moving further away from common stereotypes and attracting an audience of those who live for the acceptance, change and the elimination of harsh stereotypes within our society. This matches the 16-25 target audience perfectly. Technology is another important feature when targeting a demographic of 16-25, technology is all around us and those in an AB demographic may go the extra mile to purchase Apple products which could be considered expensive. I can hopefully incorporate technology and social media and perhaps even some brands into my music video to create a connection with the target audience.

Research of Music Videos- Continued

Maggie Rogers- Alaska

The music video begins by panning down to reveal a field with our singer standing in the middle of it. The lighting is golden and creates a dream-like effect. 

The camera tracks our singer as she walks forward into a barren but wooded area still singing. She does not make eye contact with the camera which breaks conventions as you would expect most singers to be singing into camera with confidence.

As the music picks up she begins breaking into a dance, her confidence increases a she takes her hood off and looks into camera. The camera pans into a close up before she breaks away from it. 

She continues dancing as the camera pans in and out moving in time to the beat. The camera also tilts up and down to create a strange effect. 

She is then joined by back up dancers 

They form a triangle before dispersing and our singer dances on her own.

The camera, in a swift sweeping shot, reveals the girls are now dancing in formation following strict choreography as they fluently move in time to the beat.

Suddenly a confetti canon explodes as the dancers parade around in joy, pulling extreme facial expressions as the music picks up again.

Smoke fills the air as our singer takes her jacket off and begins singing again, the smoke fills up the screen and provides a smooth transition into an upbeat party scene taking place in the woods.

Our singer reappears this time in heavy makeup and party attire, she wears a full white outfit head to toe and after singing the final line she walks off into the darkness leaving the party behind. The shot fades to black.